#PRQuote: Why It Matters

Hope your week is going on as planned. I am here again to stir your thoughts and today, we will be discussing, “Why it Matters?”

According to a famous Harvard research, the experiment demonstrated that people are much more willing to help others when they are given an explanation for why to do so. Also in Journalism, the famous 4Ws and H are meaning What, Where, When, Who, Why, and How speaks about the gamut of what is communicated to the audience. This shows that answering any “Why” question really “Matters”.

Looking at the phrase, “Why it Matters,” we need to know that it is the bedrock of feedback most especially in uncertain times like the one we are in now. Why helps us a lot to make sense of the world and understand our place in the wider context. 

When there is a need to provide answers to ‘Why’, you need to focus your attention on what is important, what works, and what needs a different approach. Feedback should always be around why it is important and why it is personally relevant.

Letting your team have an understanding of “Why It Matters” will help them to make sense of what is going on in the organization, make them more effective in their task and enjoy your attention and validation. There is no better time than now to use feedback to inspire trust and loyalty.

What your team needs right now is the leader to give them a dose of “Why It Matters.” 

Olutayo Irantiola writes #PRQuotes weekly

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