|Photo credit: Multicreativeme|
The Creative industry in Nigeria is very enterprising; many artistes have become more knowledgeable to know that being a creative person should not qualify one as a pauper. Some notable names have evolved out of the millions of creative people in Nigeria because of their uniqueness.
In recognition of the efforts by the creative industry in Nigeria, the British Council started the Creative Industries Expo as an annual platform to raise the profile of the Nigerian Creative Industry through discussion and debate. The expo also created a forum for exhibition of Nigeria creativity and networking between creative entrepreneurs from Nigeria and the UK. Other international agencies that supports the development of the creative industry in Nigeria are Goethe Institut; Alliance Francaise.
The creative industry has also become globalized. International collaborations, conferences, competitions, awards and residency programmes have encouraged the practitioners in the creative industry. They are encouraged by accessing different funds and support for their projects.
The Nigerian creative industry in Nigeria has thrived much more since the advent of the 4th Republic in 1999. The unimpeded creativity of people found utmost expression and different platforms opened up the industry across the country. Some of these platforms include Lagos International Poetry Festival, Lagos Books and Arts Festival and others.
Nigerian brands have changed the lots of many people in the creative industry through sponsorship of creative events; brand endorsement for their movies and the nomination as brand ambassadors. This has really helped creative people to create great ideas which travel across the globe.
Also creative people in Nigeria have other businesses now that they are; recently, one of the Nollywood star opened up a hotel in Sango-Otta, Ogun State. Ventures such as these keep creative people busy when they are not on set. Some female stars have clothing lines while other are involved in real estate.
The academic environment in Nigeria has embraced the creative industry. Some times recently, Evangelist Ebenezer Obey-Fabiyi was appointed a Professor of Music by the Olabisi Onabanjo University, Ago-Iwoye; Joke Silva was appointed as the Director of the Film Village at the Kwara State University, Malete. Similarly, many creative people have been involved in state governance in different roles; some of them are Kate Henshaw, Richard Mofe-Damijo, Femi Adebayo and others.
The creative industry has brought spotlight on many people and they have also crossed over from the mere entertainer to people who have careers and at last successful on all sides. A bunch of selected few people in the creative industry have build great names over the years.
(c)Olutayo IRAN-TIOLA, Lagos, Nigeria