have our various audiences either as a Service provider, manufacturer any in
all our various roles. It is expedient to say it as it is, “it is all
about the audience”. The audience
will eventually consume the product or service that any individual or
organisation is offering.
The individual or organisation must know the places where they would meet their audience; what the audience really needs. The days of making assumptions for the clients have gone for good!
We must know that the audience pays particular attention to themselves and their needs.
They are not concerned about you- the Service Provider or the manufacturer. As such, you need to craft a compelling message that resonates with them that will make them willingly pay for what you are offering.
If you want to influence your audience, you need to know what they care for!
Have a fab week
Olutayo IRANTIOLA writes #PRQuotes weekly.