We all have the opportunity to address an audience at different points in time and there are various ways in which the audience responses. This is really dependent on how the speaker starts out. A Speaker captures or loses the audience’s attention in the first 15 seconds.
It is important to add that before the speaker ever opens his mouth, the audience is making judgments about paying attention, relying on what the person would say, and the credibility of the person.
Humans are unlikely to attend to the facts a speaker is presenting if there isn’t the right emotional connection. If an audience is angry and the speaker merely speaks facts without expressing any emotion, the audience tends to get angrier. However, if the audience is angry and the speaker acknowledges the anger and shares some emotional connection with the audience, the anger can dissipate.
You have to meet emotions with emotions, once the emotion connection is made, you can then move the audience to a conclusion with logic.
We are feeling Machines who also think, but we need to feel first, and then to think.
According to a Professor of Neurology at the George Washington University, Richard Restak, “We are not thinking machines. We are feeling machines who think”
Get connected with your audience’s emotions rightly and then you can communicate well.
Olutayo IRANTIOLA writes #PRQuotes weekly.