Today is a good day to be thankful as this week as we have another reason to grow our businesses. As it is usually said, many people prefer to be a big fish in a small pond rather than being a small fish in a big pond! The world is not all about the CEO alone as there is a need to have other competent hands on your team.
Many times, some leaders assume that they are the only ones needed to grow their businesses, it is a given, in fact, a Yoruba saying, “kini yii kini mi ni o yato si kini yii, kini wa ni” meaning there is a difference between this thing is ours and this thing is mine.
We need to build a team of competent leaders who can conveniently take on leadership roles and also show others the way. These are the people who can become renowned for being great players in the industry where your organization plays.
Imagine, a corporation like Coca-Cola or MTN just depending on the MD/CEO alone to represent the brand always. The companies have built people who are thought leaders in the FMCG and telecommunications space respectively. Why not build your team too?
As said by Peter Evans, Founder, and CEO of Expertfile, experts are a great way to humanize an organization and make it more approachable, yet many marketers struggle with how to best showcase these people.
Your employers are a great source for generating interest in the media as well a way to show potential customers and partners that you are doing interesting work.
If you do not have such competent hands, you need to remember what Arthur Sulzberger, Former Publisher and Chairman of the New York Times, said about his business some years ago, “I know it is risky. But it is more risky if we don’t do it.”
Engage qualified hands that can support your business and take it to the next level. An organization that desires a wholesome top of mind awareness will definitely have great thought leaders.
Olutayo Irantiola writes #PRQuotes weekly