As the World Cup is going on in Russia, Nigerians are also experiencing a live football challenge. SPAR Nigeria, leading chain of hypermarket stores made this possible by introducing the SPAR Football Challenge, an innovative platform where shoppers, their families and friends can enjoy this season on the turf across the various SPAR hypermarket stores across the country. I was excited seeing the competition at SPAR Ilupeju outlet.
From the inception of the SPAR Football challenge, people with basic skills of football have had the opportunity to showcase their skills and develop their teams’ sportsmanship. The non segregating game is for Children and Grown Ups and they have had lots of fun at the same time. Some of the Football activities include Penalty Shootout, Free Kick with Wall, Shoot Backward, Save the Goal, Shoot through the Mark, Dribble through Hurdles & Shoot, Juggling with Hurdles and Keep the Ball On-Air to test themselves and win prizes. The games were played on a nice setup laid out on a green turf in the store car park area of the outlets of the stores.
SPAR Football Challenge will be held on weekend across 6 SPAR stores located at Ilupeju, Lekki, Tejuosho, Port Harcourt Mall, Calabar Mall, Enugu Mall and Abuja Ceddi Plaza Mall and the events will run simultaneously from June 15th to July 8th 2018.
The SPAR Football Challenge allows participants to be engaged in various categories of the game. One interesting category is School Vs School Challenge, where a team of eight from a school competes with another school. In the first weekend of SPAR Football challenge which was held in SPAR Ilupeju, 30 different teams of boys and girls participated from over 13 schools to compete against each other. Every team gets a prize. Each member of the Winning Team was given Footballs, Water Bottle and Wristband along with a food pack. The age bracket for the participants from the school is within the 8 – 15 years.
An exciting category, for me, is the Parent & Kid vs Parent & Kid. Parents are allowed to team up with their children and challenges another pair of Parent & Kid. The first weekend witness a variety of Parent and Kid teams like Mother and Daughter, Mother and Son, Father and Daughter & Father and Son participating. The challenge games were also open for Individual Children and Adults to challenge themselves and earn prizes.
While speaking about the challenge, Head of Marketing, SPAR Nigeria, John Goldsmith stated that “Planning SPAR Football Challenge has been a most rewarding task, one which we are too excited to continue in the coming years. It brings immense joy to our hearts watching children and their parents compete together and against other families. Right from the installations of the play sites, officiating and declaring winners in various categories, it has been fun all the way for the participants and SPAR as well. We will continually seek better means to engender the spirit of community and togetherness wherever we go.”
According to him, “SPAR Football Challenge fits into the over brand philosophy of “My Nigeria My SPAR” and provides an opportunity to give back the communities which SPAR stores serves”
The SPAR Football Challenge will inspire of young and mature sports enthusiasts across host communities who will participate to believe in themselves and challenge themselves to do more. The goal is not necessarily to win as everyone gets a prize but to participate and interact in a fun and peaceful ambience. Subsequently, the Challenge will foster healthy friendships and interactions amongst children and adults from diverse ethnicity, thus promoting the one-Nigeria dream via Football.